Its got nothing to do with performance marketing but i bet it made you stop and read it....just like i did 😉

Martin's Musings: The Struggles of Google Search— How it is impacting your Google Ads!

So, let’s talk about something that’s been bugging me and probably many of you too—Google search results just don’t feel as good as they used to. Ever typed in a query and thought, “Why am I getting so many ads and irrelevant links?” Turns out, even the folks at Google are aware of this issue, but they’re not pointing the finger at themselves. Instead, they suggest the real problem might be the web itself.

Marissa Mayer, a former Google executive, recently explained that as the internet has grown exponentially, so has the quality of content—just not in a good way. With economic incentives driving misinformation and clickbait, it’s getting harder for Google to serve up the high-quality results we used to take for granted. Mayer basically said, “Google is just a window to the web, and if the web is getting worse, so will search.”

Add to this Google's ongoing issues with prepositions and Generative AI results and its a but of a mine field.

This got me thinking—if even Google is struggling to keep up, how can we, as marketers, adapt? What is the impact on Google Ads? For SEO quality content is the way, be crystal clear and hyper-specific in your messaging, not just to please Google’s algorithms, but to stand out in an increasingly crowded and chaotic digital space.

If you’re frustrated with search results, remember it’s not just Google dropping the ball; the entire ecosystem is in flux and AI is increasing this all the time. But where there’s chaos, there’s also opportunity—especially for those who can navigate these murky waters with precision and strategy. I have dived deeper into how the Google search results are impacting Google Ads and what to do about it in this weeks No Jargon Marketer insights blog post 👇

This Week's Insight Blog Post

This Week's Perfromance Marketing Updates

Innovations in Generative AI & Marketing
AI is no longer just a buzzword—it’s transforming how marketers work. This article from Think with Google highlights the latest in generative AI, specifically how it’s being used to create personalised customer experiences at scale. It means automation tools can handle more of the heavy lifting, allowing you to focus on strategy and creativity. Google and Meta are rapidly integrating AI into their platforms - jury is out on weather these tools really help but the trend will only continue -. Read the full article here and see how Google are tackling AI.

YouTube’s Dominance in TV Streaming
YouTube has become the first streaming platform to reach 10% of TV viewing, making it a major player in the TV advertising space. For digital marketers, this opens up new opportunities to reach audiences via connected TV (CTV). If you're not already leveraging YouTube's TV presence in your Google Ads, you might be missing out on a massive channel for brand awareness and engagement. Learn how this shift could influence your video strategy, especially for younger viewers. Check out the details here.

Meta’s New Ad Tools for Precise Targeting
Meta has introduced new ad targeting tools aimed at helping businesses reach more precise customer segments. This promises to improve ad performance by refining how you target your audience, especially as data privacy rules change the landscape. These tools could provide a competitive edge, now i am not saying that you should go out and change your campaigns now but making sure you are across the latest updates is vital. Read more here.

Potential Google Breakup Looms After Antitrust Win
The DOJ’s antitrust win in the US against Google could have sweeping implications for marketers, especially if the company is forced to break up. This could reshape the search landscape, impacting everything from how you run paid ads to SEO. Marketers who rely heavily on Google’s ecosystem should keep a close eye on these developments to keep on the front foot Get the latest insights here.

Facebook Ads Benchmarks 2024
Are my Facebook ads working? A very common question, right? Having the latest benchmarks is key to assessing your campaign performance. WordStream’s latest report breaks down average click-through rates (CTR), cost-per-click (CPC), and conversion rates across various industries. If you’re running Facebook Ads, this benchmark guide can help you gauge whether your campaigns are competitive and where you can make improvements. Review the benchmarks here.

AI & Marketing Tools: Canva’s Ad Tech Integrations

Canva is not new and a go-to for most of us these days. Why they have stayed top of the tree is their consistent innovation so it's great to see Canva is stepping up its game in the marketing space by integrating with top ad tech platforms, making it easier for marketers to create and deploy ad campaigns directly from Canva. This update is perfect for small business owners and in house marketing teams, these new integrations with platforms like Google Ads and Facebook Ads simplify the process of designing, customising, and launching ad creative. This could save you time and enhance your campaign consistency across platforms, all from one user-friendly tool.

For anyone looking to streamline their ad creation workflow and improve design-to-market speed, this update from Canva is a game-changer. Learn more here.

Got a burning performance marketing question? Hit reply and i will get back to you (all emails come direct to me)

cheers

Martin AKA The No Jargon Marketer