The No Jargon Email

Innovation requires a strategy

Hey Reader,

This week I’ve been thinking about how important innovation is for independent businesses and what ingredients make it easier or more difficult. Innovation is necessary to remain a forward thinking business and be competitive in a rapidly evolving market

However, this doesn’t mean innovation will come easily or that innovative activities will produce an outcome that provides value to your market (and thus, to you).

The key is applying innovation through a clearly defined strategy. Strategy becomes the spark that makes innovation easy and powerful.

No spark, no movement.

The problem is: it’s impossible to innovate without direction because you don’t know what direction to innovate toward.

Lets apply this to your digital marketing.

Innovation in digital is the process of creating value by applying new novel or cutting edge solutions to your digital marketing problems. So it follows that you need to know the unique way you plan to explore those novel solutions.

So, how to decide which innovations are best for furthering your businesses digital marketing goals? This is where you must consult your strategy to ensure you are making the right moves in the appropriate direction.

Without that direction, innovations could (and probably will be) misguided increasing the likelihood of failure.

So strategy is important. That could be a full digital marketing strategy or a channel strategy (Facebook for instance).

Having a strategy takes away the need to think about the why and allows you to concentrate on the how and innovation is a very key component of HOW you will acheive your business goals

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5 AI tools that the Google marketing team are using

AI is the hot new(ish) thing. So here is a great little list of the AI tools that the Google marketing teams use:

• Spark new ideas: Bard, the experimental conversational AI service, is an efficient way to help generate ideas or learn about a new topic.
• Visualise ideas: Text-to-image and video tools like Imagen and Phenaki, both in beta, allow you to quickly visualise ideas, helping to create concepts and storyboards.
• Generate social copy: PaLM API helps to create customised copy for new campaigns. For a recent one, we primed the application with expected comments from our customers, and it came up with hundreds of replies, some of them amazingly witty.
• Maximise your productivity: Help me write in Gmail and Google Docs can quickly flesh out an outline, synthesise multiple points of view, or sketch out storyboards or scripts. Google Workspace can summarise long email chains, build entire presentations, and even create campaign collateral.
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What are the AI tools that you are using? Let me know by replying to this email (i read every single one)

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The 3 min social media update

Struggling to keep up with all the changes in the social landscape? No worries here is the scoop in 3 mins, job done.

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Chat next week

Martin - Founder Relearn Digital

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