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Driving traffic for direct-to-consumer sites

Hey Reader,

Driving traffic to your site is pretty much the game in the digital marketing and in ecommerce, your website is your business's core. While its design and user experience are foundational, the real focus is traffic (the right type of traffic). Without the right humans, even the smartest ,well thought out products go unnoticed.

If you’re confident in your website and feel like you’ve got all your elements dialed in but aren’t seeing the traffic you know you deserve, here are four ways to increase your user sessions.

• SEO: Beyond ranking high on search results, SEO provides sustained traffic.
• Content repurposing: Maximize content value by repurposing it across platforms. Instead of making everything from scratch, one piece can spawn multiple others, saving effort while expanding reach.
• Backlinks and earned media: Backlinks from reputable sites enhance visibility and domain authority.
• Paid ads: Run ads specifically to product, collection, or landing pages.

While this might not seem ground breaking being clear on the strategy to drive more traffic is the first step. So undertsatnding how they can work for you even at a top level is important - read more here​

This could be a game changer for your creative - Treat AI

Creating great content that converts is typically a time-consuming process. But with this AI-driven solution, can you get high-converting creative without the time dump.

​Treat AI uncovers design concepts that resonate with your best customers. Then, effortlessly generates on-brand, high-converting, ad creative, and lifestyle photography.

The main benefit i see of Treat AI is allowing you to test more which is going to get you to sell faster, convert customers, and ultimately increase your revenue.

How to future proof your search marketing from AI

Today, Google’s search results still look (mostly) like lists of snippets and links, e.g.

But, plenty of search marketers and industry observers suspect we’re in the closing days of this format, and the future holds something closer to how AI-tools like ChatGPT and Bard answer user-inputted prompts.

So what is the latest thinking on how to future proof this for your search marketing?

​Check how this 5 min Video from Spartoro's Rand Fishkin...its awesome and will chnage how you think about search and AI

Chat next week

Martin - Founder Relearn Digital

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​Our cohort based online course - Check out our suite of online courses, and learn with your peers with unrivalled support

​Free stuff - We are constantly adding new resources to help you grow your business. Always free and valuable

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