Martin | The No Jargon Marketer

I love this and a great lesson to take into your ad copy especially as we hit peak crazy season Martin's Musings: Martin’s Musings: Automated Ads – Boon or Buzzkill? Alright, let’s dive into the buzz around automated lead-gen advertising. I recently read a piece about how automation is levelling the playing field for businesses of all sizes, and it got me thinking: Is automation the saviour smaller businesses have been waiting for—or a potential minefield if left unchecked? Now, I know what...

Came across this post on Reddit the other day....Warning if you have had a bad experience with an agency before it may give you PTSD. Man i feel for this freelancers clients!!! Martin’s Musings: Is Google Eating the Web? What Zero-Click Searches Mean for Your Business Let’s have a little chat about something that’s quietly shaking up the world of online business: zero-click searches. Now, if you haven’t heard this term before, don’t worry. It’s not some technical mumbo-jumbo (I wouldn’t do...

Using First-Party Data to Fuel AI-Powered Marketing in Google Ads AI is only as good as the data you feed it, which is why building a strong first-party data foundation is essential to getting the most out of AI-powered marketing in Google Ads. First-party data refers to the information you collect directly from your customers, such as website visits, email interactions, and purchase histories. This is often a blind spot for SME’s and in-house teams. Leveraging this data is critical for...

Hey Reader Running effective ad campaigns isn’t just about creating great content upfront—it’s about continually refining and optimising based on how your audience reacts. Traditionally, optimising ad creatives has been a manual process, requiring constant adjustments to ensure the best possible performance. But with Google Ads’ AI capabilities, specifically through Automatically Created Assets, you can now let AI handle this in real-time. In this email, we’ll look at how AI-driven creative...

Unlock the Power of Google Ads AI to Scale Your Marketing AI Tools are everywhere, right? It has to be one of the most overwhelming aspects of digital marketing at the moment. The benefit of AI for SME’s and in-house teams lies in scaling marketing and productivity. Google recently released a guide for marketers about how to put their AI tools to work for you - The Google CMO Report is over 32 pages long…yeah nah. So I have broken it down for you over 3 emails, we will look at the good and...

Its got nothing to do with performance marketing but i bet it made you stop and read it....just like i did 😉 Martin's Musings: The Struggles of Google Search— How it is impacting your Google Ads! So, let’s talk about something that’s been bugging me and probably many of you too—Google search results just don’t feel as good as they used to. Ever typed in a query and thought, “Why am I getting so many ads and irrelevant links?” Turns out, even the folks at Google are aware of this issue, but...

The No Jargon Email Maximise your purchase funnel Breaking down Goli's purchase funnel The purchase process of any brand is full of opportunities to get customers to convert. That means taking advantage of things like the sense of urgency, up-sells, and the dopamine rush that buyers get when making a purchase. For Goli, the supplement brand, this is where the journey starts: Upsell The first upsell! This is for one of Goli’s other products. It’s a gorgeous graphic, prominently includes the...

The No Jargon Email Cross selling v upselling - Small differences but big gains I used to work in a sports store and i had a bit of knack for turning a single item purchase into a package deal. We had all kinds of useful accessories right at the checkout so i could always make recommendations on items customers can add to their first purchase - his was a cross-selling tactic, a strategy businesses use to sell more, with less—less time, less money, less resources. Upselling and cross-selling...

The No Jargon Email Innovation requires a strategy Hey Reader, This week I’ve been thinking about how important innovation is for independent businesses and what ingredients make it easier or more difficult. Innovation is necessary to remain a forward thinking business and be competitive in a rapidly evolving market However, this doesn’t mean innovation will come easily or that innovative activities will produce an outcome that provides value to your market (and thus, to you). The key is...

The No Jargon Email Driving traffic for direct-to-consumer sites Hey Reader, Driving traffic to your site is pretty much the game in the digital marketing and in ecommerce, your website is your business's core. While its design and user experience are foundational, the real focus is traffic (the right type of traffic). Without the right humans, even the smartest ,well thought out products go unnoticed. If you’re confident in your website and feel like you’ve got all your elements dialed in...